Target 45-65 year old men watching ESPN programming, focusing on sports with a higher male viewership (e. g., NFL, MLB, NBA playoffs). Avoid daytime programming to minimize exposure to families.
Employ short, impactful ads (15-30 seconds) featuring relatable scenarios: a man confidently engaging in activities he enjoys with improved energy and vitality. Avoid overt sexual imagery; focus on improved quality of life and active participation in life.
Utilize a celebrity endorsement–a respected athlete known for his longevity and fitness, someone representing mature masculinity. Secure rights to use iconic sports imagery in the ad. Consider a heartwarming, feel-good tone, juxtaposing active lifestyle images with subtle cues to Viagra’s benefits.
Develop a multi-channel campaign including TV ads on ESPN, targeted digital ads on sports websites and social media platforms, and partnerships with sports-themed podcasts. Sponsor relevant segments during sports broadcasts.
Integrate a clear call to action–visit a website or contact a healthcare professional for consultation. Include a discreet but clear visual cue (logo or tagline) for brand recognition.
Measure ad performance via website traffic, social media engagement, and sales data. Analyze demographic data to refine targeting. Adjust the ad creative based on this data to optimize return on investment.
Monitor competitor activity and adapt the marketing strategy accordingly. Stay aware of shifting trends in sports and masculinity to ensure the campaign remains relevant and engaging.
Partner with a medical professional for consultations to help ensure responsible advertising. Include disclaimers about potential side effects and consultation requirements.
Use A/B testing on ad creatives to determine which resonates most with the target demographic.
