Target affluent Canadian women aged 35-55 interested in luxury skincare through Instagram influencer marketing campaigns. Partner with 5-7 micro-influencers (50k-200k followers) with high engagement rates and a demonstrated interest in sustainable and ethically sourced products. Each influencer creates 3-4 authentic, lifestyle-integrated posts over a 3-month period showcasing Celias products.
Social Media Engagement & Paid Advertising
Run targeted Facebook and Instagram ad campaigns using high-quality product photography and video showcasing Celias’ unique selling proposition. Focus on retargeting website visitors. Monitor campaign performance closely and adjust bidding strategies accordingly. Allocate 60% of the ad budget to Instagram, 40% to Facebook. Analyze demographics and interests of engaged users to refine future campaigns.
Public Relations & Media Outreach
Send press kits with samples to beauty editors of prominent Canadian magazines and online publications. Target those known for their reviews of natural and luxurious skincare products. Secure at least 3 features in relevant publications within the first 6 months. Develop relationships with key journalists to facilitate future coverage.
Website Optimization & Email Marketing
Ensure the website is mobile-friendly and aesthetically pleasing, featuring high-quality product images and detailed descriptions. Implement a robust email marketing strategy, segmenting subscribers based on purchase history and engagement. Send personalized email campaigns promoting new products and offering exclusive discounts. Build an email list through website signup forms and social media promotions.
Sales & Distribution
Explore partnerships with high-end department stores and boutique retailers across Canada. Develop a strong wholesale program with competitive pricing and marketing support for retailers. Investigate online marketplaces like Shopify and Etsy to reach a wider audience. Track sales data meticulously to optimize inventory and pricing.
